Customer data that moves the business.
For retailers, streaming platforms, and consumer businesses where the customer relationship is the core asset. We build analytics infrastructure that turns behavioral data into decisions your team acts on every week.
Customer intelligence that changes how you operate.
When you understand who your best customers actually are, why they stay, what predicts churn, and which acquisition channels produce real value, everything downstream gets sharper. Pricing. Merchandising. Marketing mix. Retention investment.
We've built these systems inside Fortune 500 retailers and streaming platforms. We know what separates a CLV model that lives in a slide deck from one that changes how the business operates week to week.
Most analytics teams spend 80% of their time on data plumbing and 20% on actual analysis. We fix the plumbing so your team can do the work they were hired to do.
What we typically build
Customer lifetime value and segmentation models
Behavioral cohorts that predict actual outcomes. CLV models defensible enough to inform pricing, retention investment, and acquisition strategy. Built on your data, tuned to your customer economics, updated as behavior shifts.
Churn prediction and retention analytics
What predicts which customers are about to leave? Which retention tactics actually work? We build early warning systems that surface at-risk customers before they're gone so your retention team operates with precision.
Embedded analytics for internal operators
Your marketing team shouldn't need a data analyst to answer basic questions. We build customer intelligence apps that operators check daily. Simple, fast, embedded interfaces that surface the right insight at the right moment.
Modern data stack you actually own
We build on Snowflake, dbt, MotherDuck, Sigma, Evidence. Tools that integrate with what you have, scale with what you need, and stay under your control. We document everything. We train the team. You own it when we're done.
Who this is for
Businesses with real customer data and leadership ready to make decisions from it. Retail, ecommerce, streaming, subscription, consumer. Domains where the customer relationship is the competitive advantage.
We work best with operators who know their customer economics matter but don't have the infrastructure to measure them properly. If you're past the buy-in stage and need someone to build, we're a good fit.
A Fortune 500 retailer
A Fortune 500 retailer needed analytics capabilities that could keep pace with their product development and customization programs. Existing tools couldn't adapt to the speed and specificity their product teams required.
We built an advanced data analytics platform in Databricks and Tableau that gave their teams direct visibility into the metrics driving product decisions. Custom-built for their domain, designed around how their product teams actually work.
The result:
- ·Advanced analytics platform built for product development and customization
- ·Direct visibility into the metrics driving product decisions
- ·Domain-specific system designed around how the team actually operates
Start with the customer question you can't answer today.
Who are your best customers? What predicts retention? Which channels produce real value? If you don't have clean answers, we should talk.
Initial response within 24 hours. 30-minute discovery call, no pitch deck.